Electra makes bikes to ride. Not like 45 miles in tight shorts and clicky shoes ride. Just ride. Everyone has a place to go. And it’s way more fun on an Electra. Wherever. Whenever. Whoever you are. Electra's is not an exclusive club. If you like to have a good time, you’re in. The codeword is: guacamole. Or is it periwinkle? They forget.